vegan fashion

8 Tips to Become a Vegan and Maintain a Social Life

Veganism has changed from being a health trend to a personal commitment to improving one’s lifestyle.

The International Vegetarian Union defines veganism in two ways. First, it is a way of living to exclude all forms of cruelty and exploitation of all animals as sources of food and clothing. The other definition is that it is a dietary practice of completely staying away from animal produce like meat, fish, poultry, animal milk, and its derivatives.


Switching to a vegan lifestyle entails a lot of proper planning, hard work, motivation, and discipline. Your body should both be prepared physically and mentally before moving to a plant-based diet. Becoming vegan also means there are a lot of restrictions when it comes to eating out, but it’s not a difficult road with the right preparations.



Here are some helpful tips if you want to make the switch but don’t want to limit socializing with your family, friends, and colleagues:


1. Research and collect facts


The first step here is you have to know by heart the basics of veganism, the benefits of a plant-based diet, and the ways on how to live a sustainable vegan lifestyle. Research first on what you’re getting into before entirely deciding to go for it. Identify your main reason why you want to become a vegan, and from there build a good foundation and plan appropriately on how to change your lifestyle.


The next step is to be well adept of the food that you are allowed to eat. Having broad knowledge of what to use as protein sources like milk, cheese and others; helps in slowly sinking veganism into your system, and your brain will unconsciously adapt to the change. You also need to know where to buy your grocery and where to get vegan products. Here are some of the ways to do that:

●       A good idea is to have contacts with local growers in your community and ask them if they can supply you with a weekly harvest of their fruits or vegetables.

●       You can also avail of food delivery services that supply vegan meals and snacks to offices such as SnackNation. This kind of services is very helpful and convenient for people who want to maintain a healthy lifestyle but don’t have time to prepare their own food.

●       You can also go to weekend markets where local farmers sell fresh produce.

●       You might be worried about your protein source. There are a lot of plant protein sources such as soy, beans, quinoa, tofu, etc.

●       There are also vegan protein powders that you can incorporate into your shakes and juices.


Like any lifestyle choices, switching to veganism requires dedication most especially if you are used to consuming a lot of meat. Do a lot of research, read blogs and books, and communicate with other vegans to know their experiences, tips, and tricks. The research part does not stop in the planning stage but throughout the whole process so you can consistently practice veganism with ease.


2. Establish your reasons for veganism


Establishing your reasons for veganism can help you stay on the path while maintaining a good relationship with others around you.One major aspect of veganism is about the plant based diet. Another aspect of veganism is also about respect and practicing ethics of not using animals and any derivatives as sources for food and clothing and even subjects for experimental purposes.  There are a lot of reasons why people decide to become vegans. Some of the reasons are:

●       Animal welfare issues concerning the slaughter of animals for human consumption

●       Issues on environmental impact associated with increased carbon footprint because of animal farming like air, land, and water pollution because of animal wastes produced, and the use of resources, such as fossil fuels, in the practice

●       Addressing the problem of world hunger by promoting plant sources as efficient food sources


Some practitioners have sworn to the benefits of switching to this lifestyle, but some would oppose that there is no better protein source than meat. If you want to become a vegan and maintain good relationships, then you should get a firm grip on your reasons and don’t get dismayed or discouraged when other people don’t share your point of view.


3. Make a gradual shift


Going vegan is not an overnight success, but it’s not hard. One common mistake of anyone who is trying to go on the vegan lifestyle is that they set a day when to start their journey to good health. The drawback of this strategy is that there is a high probability of failing in the first few weeks because the body was not able to adapt slowly to the change in food intake. To avoid this from happening, you can do the following:

●       Gradually introduce the vegan diet to your daily routine by first doing a no-meat day once or twice a week and then increasing the number of days of going vegan in the succeeding weeks.

●       On the days that you allow yourself to eat meat, go ahead and hang out with your buddies; but you don’t need to worry about the days you don’t eat meat since there are a lot of vegan meals available in restaurants..

●       Another way of slowly transitioning to veganism is to start snacking with only fruits, vegetables, and vegan products.

●       Prepare your snacks before you go out of your home and bring them whether you’re at school or work. Some healthy snacks options are apple slices, oranges, peaches, and celery sticks.


4. Get Involved in Vegan Communities


It’s always nice to talk to people who understand you and have the same interests as you. After all, becoming a vegan is a lifestyle choice. Having the right support system that will help you achieve your goals and sustain a vegan lifestyle is essential to a successful transition to being a vegan. You don’t need to move and find another place to live. You can do any of the following:

●       Connect with other fellow vegans through social media or join blogs and forum discussions

●       Participate in local meet-ups


For new vegans, this is a very useful tip so that you will learn a few tips in veganism. Your questions such as what are some vegan restaurants in your area, where to shop for vegan products, and how many servings of protein should you eat daily can be addressed by other practitioners who are more than willing to help you.


5. Be an advocate of non-food vegan products


If you want to take your switch to the next level, you can also try embracing the whole vegan lifestyle. You might be thinking that veganism is mostly about plant-based diet, but it also an advocacy in fostering compassion and respect for animals and mother nature. Vegan products are not only limited to food products but also include clothing and cosmetics.


Here’s what you can do:

●       Consciously choose to buy cosmetics such as makeup and facial oils that are vegan and cruelty-free

●       Buying winter clothes with animal fur is a big no-no

●       Choose vegan leather, organic materials, and knitted fabrics

●       Promote the use of products that are eco-friendly, ethically made, and not tested on animals


This option of choosing to buy non-vegan and organic products reduces the build-up of harmful and chemically toxic wastes in the environment. This results in regulating and preventing pollution in lands and bodies of water. This particular aspect of veganism has not been limited to vegans but also to other people that do not practice the vegan lifestyle.


Veganism opened up new perspective in the society. It has moved up to be a social responsibility in raising environmental awareness more than the need to conform to the said lifestyle.


5. Go for sustainable living


When you’re switching, it’s important you learn to make your own food. One great practice is planting your vegetables. Because one of the main reasons of veganism is self-sufficiency in food sources, vegan practitioners are starting to grow their food in their garden. The following are the benefits of growing your own food:

●       You’ll have easy access to fresh fruits and vegetables

●       You can buy fewer ingredients from the grocery store and save some money

●       If you have a bountiful harvest and there is enough supply for the entire household, you can either give your produce to your fellow vegans or join weekend markets where you can sell your products. Through this, you can make money and new friends, too.


You can also effectively reduce waste by removing non-edible parts of fruits or vegetables and turning them into compost. This can be turned into an organic fertilizer that you can use in your garden.

vegan food


6. Be creative


Now that you’ve done your research, it’s time to go to your kitchen and do some serious meal preparation. Meal preparation can be boring and tedious especially if you do not know how to spice up your food and create alternatives. Being creative means modifying your favorite dishes to be meatless or vegan friendly.


You can experiment by cooking your favorite homemade recipe and using tofu or mushrooms as a meat replacement. There are many video tutorials online about vegan cooking that you can watch and learn from. Make sure that you prepare your meal yourself as this is a good way to learn the use of certain vegan products in a wide variety of dishes.


7. Explore other vegan options and alternatives


Another great way when making the switch but maintaining your social life is to ask your friends and go for a culinary adventure. Set a date and ask them to try a new Indian or a Greek restaurant. Trying out international culinary dishes will widen your palate and will give you an idea on how you can prepare recipes that are vegan friendly.


Some culinary dishes from around the world are kimchi, soba noodles, mandu, tempeh, baba ganoush, and hummus, which are all vegan. Exposing yourself in other culinary flavors will make your vegan meal planning easier as there are a lot of ingredients that can be used as alternatives.


8. Share your advocacy with others


When you’re having reunions or small family gatherings, whip up your favorite vegan recipe and share it with them. Let them know that vegan food is not just healthy but delicious, too. As a part of the veganism advocacy, it is your social responsibility as well to properly disseminate information to others that vegan is not just about the food but more of a lifestyle that makes you kinder to the world.


Final Thoughts


The hardest part of it is starting, but once you have the right mindset and motivation, the rest will come easy. Like any other lifestyle change, becoming a vegan will affect a lot of areas in your everyday life, but planning it properly, sticking to it, and never giving up will make your new lifestyle more sustainable in the long term.


With determination and proper support system from people with the same advocacy, switching to vegan will be easy and enjoyable. It is truly more than a diet, but a lifestyle change since it will open up a new perspective and appreciation in your way of living. It is a way to be more respectful and empathetic in the world you are living in.




Ethical gifts for vegans | Christmas gifts guide Australia


Vegan fashion isn’t vegan food - How & Where to buy it?

We cannot go through life without buying certain things, no matter how spartan or minimalist we may strive to be there are something things we simply cannot avoid.

Eating being a great example.

The vegan movement is growing rapidly and teaching huge amounts of people every year how they can eat more ethically whilst having less impact on the planet and at the same time reduce the suffering of animals. It’s quite easy to eat vegan in this day and age.


Now, we all have to wear clothes, right?

Unfortunately it is harder to wear ethical clothes than it is to eat vegan for a couple of reasons:

  • Firstly: Labelling

Food labelling is very comprehensive and shows every single input that you will consume within that labelled product .    

Clothing simply doesn’t have the same level of accountability when it comes to the make up of your clothes.

Often dyes and glues used in clothing can contain animal products or harsh chemicals, conveniently for the clothing industry the labelling laws mean consumers are blissfully unaware of the impact their clothing choices are making.

This can make sourcing ethical clothing much more difficult than choosing which sandwich has the  better moral consequences.

ethical fashion labels

  • Secondly: Advertising rules

Anyone can advertise their clothing as “ethical” and people have varying degrees of what ethical is to them, to some businesses it just can be an excuse to increase profit margins.

For example there are a lot of “ethical” products originating from developing countries being pumped out of sweat shops and under slave like conditions, likewise in these developing countries the environmental protections we enjoy in a country like Australia or similar simply do not exist and often harmful practices are used in the manufacturing of these products.

Also “vegan leather” is often cited as being ethical despite it being unsustainable and often produced in questionable conditions.

who made your clothes?

So how do consumers ensure they are purchasing a truly ethical fashion product?

At Velvety we spend a looooooot of time searching for and doing research on different products to ensure they meet our values, sadly most products we find fall short of what we require to become a velvety product.


  • What is the product made of?

If the material is not cruelty free, is unsustainable or at the very least not recycled/upcycled then straight away there’s no point looking at it further for us.



  • Where and how is it made?

If the product is made in the developing world then independent certification such as fair trade is the best way to ensure there is no slavery or super exploitative practices are  involved in the manufacturing.

There have been so many products that look great from the outside that we would have loved to have stocked but we just couldn’t verify that the manufacturing process was 100% ethical.

If there is no independent third party certification of fair trade or like then without actually visiting the facility you will never know just what is occurring there.

Some of the independent certification bodies we trust are:


  • Is it affordable and fashionable?

We want ethical clothing to be main stream and not just limited to high society, there are some products that tick all the boxes but just have too high a price that we can’t justify.

Velvety needs to change the world and if the world is to change everyone needs to be involved not just the wealthy.


We do all the hard work sourcing these products so that all you need to do is find the product that suits you and let your conscious rest easy knowing you’ve made an ethical decision.

We are always on the look out for more products to bring to the public in a simple one stop online shop, please do not hesitate to contact us at if you or someone you know produces ethical fashion. We stock everything from men and women’s clothing, to bags, jewellery+accessories, soy candles and beauty products and anything in between which catches our eye.

  • Check this link for some more vegan related products!


Vegan Pineapple Leather | Pinatex | Ethical Fashion

The world is changing.

The fashion industry is changing.

The way we create things is also changing.


Pinatex, a new revolutionary material created and developed for a Spanish woman, Dr Carmen Hijosa.


But what is Pinatex?

"Pinatex is a natural, sustainable textile made from the fibres of pineapple leaves, which are the waste from the pineapple harvest. Because the leaves are the by-product of an existing industry no additional land, water, fertilizers or pesticides need to be used to product them, so the raw material has a very low environmental impact compared to other textile crops".


What is the process?

"The fibres that make Piñatex™ come from pineapple leaves. The fibres are extracted from the leaves during a process called decortication, which is done at the plantation by the farming community. Furthermore, the by-product of decortication is bio-mass, which can be further converted into organic fertilizer or bio-gas.

Both the extraction of the fibers and the consequent bio-mass will bring added revenue stream to the  farming communities.

The fibres then undergo an industrial process to become a nonwoven textile, which is the base of our material Piñatex™.

The final step in the making of Piñatex™ takes place at a textile finishing company in Spain, where our unique finishing process is done before being shipped all over the world."


Is it 100% Cruelty free?

"Yes, no animal by-product is used in any stage of the production of Piñatex."

"We have been certified as “Vegan Fashion Label” by PETA* and received their Innovation Award (2015), which was a first for a raw material."


What about Pinatex uses?

"Piñatex is a mass-produced sustainable and versatile textile oriented to the following industrial sectors :





Where can we find bags made of Pinatex?

At Velvety, you can find some beautiful bags from the brand Maravillas Bags, Camille, Eve & Adis, Grey Whale and The Ahimsa Collective. Have a look here:

Velvety is an ethical but also vegan online store based in Melbourne, Australia.

All products you can purchase from us are fairly made and cruelty free. You can also find a great variety of upcycled and organic fashion products but also a beautiful range of vegan beauty and our own label of eco soy candles.

Information from this website: was used for this post.

For more information about the process visit:


Sustainable Vegan Bags - WHAT IS VEGAN LEATHER?




Nowadays, there are quite a few fashion brands all over the world making vegan bags, it's not difficult to find them, it's also not too difficult to find a great variety of designs and styles. 
However, it becomes a bit more difficult when you are trying to find a bag that is vegan and also ethically made, eco-friendly and sustainable.


First thing to consider:


"Many major vegan leather brands claim their products are made of ‘eco friendly’ PU (Polyurethane) microfibers, used because their ‘feel’ is similar to that of leather, and it can be imprinted with grains that mimic suede and natural skins. But make no mistake–there is no such thing as ‘eco friendly’ PU.

In the production of microfiber-based synthetics, textiles and polymers are often layered together and compressed several times through metal rollers, then submersed in a coagulation solution to solidify. This chemical process requires excessive levels of toxic substances like dimethylformamide, which has also been linked to cancer and birth defects, and acetic acid, high doses of which can damage skin and eyes."


"Despite these eco-horrors, many eco-warriors find vegan leather production even worse. For example, the manufacture and incineration of PVC-based synthetics produce one of the most toxic chemicals known to man: dioxins. Found in almost every single modern human’s body, dioxins promote developmental disturbances and increase cancer risks tenfold.

Since plastic-based synthetics don’t fully biodegrade, they produce micro-particles that are ingested by animals and thus enter the food chain at all levels: even Arctic polar bears have been found to have dioxins in their bloodstream. When it does break down, vegan leather releases phthalates—initially added as a softening agent—which subsequently enter the food chain and the atmosphere, causing breathing problems, breast cancers, hormonal disruptions and birth defects."

-Eluxe Magazine


Want some more info?


Are we helping animals by choosing a bag that is not made of leather but microfiber instead?

Yes, of course we are!

But...are we helping the environment too?

The answer

And also...something very important! Are we paying for a bag that has been made by happy workers? Workers that get the right salary wages and conditions?

Sometimes we just want to make our purchase easy and feel good by knowing that we are supporting a vegan brand that cares about animals, however sometimes we just need to spend an extra minute trying to find that item that really ticks all the ethical boxes. It will be always your choice, but you need to know that it is a choice!


To help you in this search we created Velvety

An ethical, sustainable and of course vegan store that will make your eco vegan purchases easier! At Velvety you can find a selective range of bags, wallets, backpacks and more
that are handmade, ethically manufactured and sustainable. We do not carry bags made of 100% vegan leather, we only carry bags made of cork, upcycled materials, real leaves and pineapple leather. We care about animals, the people and the environment
and that's why we decided to only focus on real eco-friendly bags and accessories.

Have a look at our range and get inspired by colours, materials and textures :)

Vegan cork cutches



pinatex bags



Vegan backpacks










Let us show you some of our featured products for him!












Remember: When buying at Velvety you are not just supporting an ethical small business, you are changing the world, changing the fashion fast industry and helping animals!

We donate a % of our profits to Big Sky Sanctuary, so when you purchase a vegan product from us, you are already supporting such a beautiful cause. Please, find more about our charity program here: BSKCHARITY



12 Ethical & Vegan gift ideas | Vegan fashion guide Australia




Choosing the perfect vegan gift for someone you love isn't always easy, also trying to find the best ethical and also vegan gift can be really difficult!

That's why at Velvety, we want to help you to find the best ethical & vegan products for those you really care giving you free access to this beautiful guide and list of vegan gifts ideas.

We guarantee that all the products you are going to find here are vegan, but also cruelty free, fair trade, handmade, some of them made of organic cotton or upcycled materials, and of course, ethical and sustainable.

At Velvety we care about products that respect humans, animals and the planet.

soy candles

1. Velvety Eco Soy Candles

Vegan candles hand made using organic vegan wax in Bunyip,


The perfect gift for those who enjoy natural & charming goods.


2. Vegan Jewelry

Handmade jewelry for those who love creative but also sustainable accessories.


3. Vegan Wallets for Women

Ethical wallets made from the most sustainable materials such as cork, real leaves, pineapple leather and more.

vegan wallets

4. Vegan Wallets for Men

Ethical wallets made from the most sustainable materials such as cork, real leaves, pineapple leather and more.


5. Organic Cotton Socks

Vegan, fair trade and organic cotton socks for men and women.

The perfect gift for compassionate creative people.

recycled notebook


Sustainable belts, notebooks, beanies, scarves and more.

Surprise some one with a notebook made of leaves!


7. Sustainable Clothing for Women

Eco-friendly clothing brands for those women that love wearing organic and fairly made garments.


8. Vegan Handbags

Vegan but also sustainable and ethically made bags made from real eco materials such as pinatex, leaves, cork or upcycled garments.

Surprise her with a unique environmentally friendly bag!


9. Organic Men's Underwear

Fair trade and organic underwear for the men you love!

Great quality and affordable prices!

vegan beauty box

10. Vegan Beauty

Unique curated selection of Australian made skin products and gifts boxes.

Perfect for those women that love natural and non toxic/nasty products.

vegan backpacks

11. Vegan Backpacks

Vegan but also handmade upcycled backpacks totally unique!

A fantastic gift for adventurous people!

vegan clutches

12. Vegan Clutches & Purses

Creative, sustainable and of course vegan!

Perfect for Summer, parties and events!

Find more awesome ethical and vegan products on

Your store for sustainable fashion, beauty and more!


6 Ethical Fashion Brands You Can Shop In Australia

ethical fashion brands




Ethical fashion is growing, and thanks to that today we can find fully sustainable brands that care about the environment, animals, and their workers.


Buying ethical fashion

We are supporting a great cause and helping in a massive way to change the course of the fast fashion industry, towards a more conscious and sustainable lifestyle, which in the long run benefits us all.

In this post, we will introduce:

6 ethical fashion brands

New clothing and accessories that can all be found at Velvety. All these brands have something in common, they are all ethical, use organic or recycled materials and are produced in a fair way.


1- Armedangels

Ethics: Fair Trade certified, GOTS certified

Category: Clothing

Based in: Germany

About them: Great style, modern but elegant, sophisticated and trendy. I remember the first time I saw this brand online. I couldn't believe what my eyes were seeing! A huge ethical and sustainable store with the kind of fashion items that most women love. But the best part? A human company behind all these organic (GOTS certified) garments and an impressive way of creating them, always working with the Fair Wear and Fair Trade associations to guarantee the best ethical practices in regards to workers and labor conditions. 

Considering all this... Stocking Armedangels at Velvety was a MUST!



2- Bloi

Ethics: Ethical production, handmade, GOTS certified

Category: Clothing

Based in: Barcelona

About them: I will never forget the day I discovered this brand! I was in Australia when a friend from Barcelona sent me a picture of their physical store with the message: "Lorena this store may interest you for your project"

When I visited their website I quickly fell in love! Beautiful and charming garments made of organic cotton (GOTS certified) and handmade in Barcelona (my beloved city). In that moment I realized that they had to be part of Velvety yes or yes! So 1 year later on a trip to Barcelona I visited them and met the lovely people behind the brand, Nuria, Ernesto and their rescue dog. It was not surprising to see that behind great brands there are always great people making things happen.

Shop all BLOI


3- Numon

Ethics: Ethical production, handmade, vegan, eco label certified

Category: Bags and accessories

Based in: Barcelona

About them: What to say about Numon? An incredible brand located very close to Barcelona that makes the most beautiful and unique vegan upcycled, bags, backpacks and accessories always using forgotten/wasted materials. I met Nuria (the maker and designer) in Barcelona possibly 10 years ago. Back in those days I remember admiring their products, I never forgot them and the first brand I knew I would introduce to Velvety would be NUMON. And that's how it all started! A big thanks to Nuria and Ramon (the ones behind the scenes) for making such an amazing product 100% vegan.

Shop all NUMON


4- Indecisive

Ethics: Ethically Handmade, Zero-waste, Organic, Vegan

Category: Clothing

Based in: Australia

About them: Australian made and sustainable! Indecisive could be our most luxurious yet modern and affordable brand at Velvety. Their transeasonal garments are simply pieces of art that will make you feel unique when wearing them! The best part is knowing that you're wearing upcycled garments, they consist of wasted textiles from the fashion industry that are usually discarded and considered trash, Indecisive rescue them in perfect condition and make their stunning collections. They also use organic materials such as bamboo to create relaxed modern pieces. Something really important for us (and you don't see it very often) is that all their pieces are made to order, this way Indecisve ensures that there are no wasted garments and this is  the best way to ensure a sustainable production, don't you think?



5- Thamon

Ethics: Ethically Handmade, Vegan, toxic free

Category: Accessories

Based in: London

About them: With Thamon I discovered that yes...there are more sustainable options to vegan leather and of course to real leather! What an amazing company, concept, and product! Great style and quality for people interested in making more sustainable choices and "wear leaves, not leather". Thamon creates their own leaf fibre from sustainably sourced tree leaves and the result is amazing, that's why we carry  their range at Velvety, with the goal of bring more and more of their products to Australia, this is the kind of vegan leather we want to offer to our ethical customers.

Shop all THAMON


6- Elpis

Ethics: Ehically Handmade, Vegan, toxic free

Category: Accessories

Based in: Thailand

About them: Another great brand that makes sustainable bags and wallets (among other things) from leaves! The result is urban bags and wallets made from natural raw materials that respect the environment and remind us that simplicity is the key to living in harmony and respecting life. We can guarantee you wont see these unique patterns anywhere else as each product has a unique natural pattern. The colours change every season reflecting the natural beauty of the leaves for that time of the year.

Shop all ELPIS


I believe nowadays, vegan and ethical fashion can be easy to find if you search for it, but  ethical, vegan and sustainable...can be a bit more tricky,  that's why when I started Velvety I strived to create a one stop shop where ethical consumers could ensure they were making the best decisions when it came to respecting animals, the planet, and people.


For further information about certifications visit:





2 Sustainable & Ethical fashion brands that you need to know about.


Love being INDECISIVE? 

 You will now! 

Welcome to the new fashion brand gracing the Velvety collection. INDECISIVE. 

This sustainable, Australian clothing brand also makes in Australia! That's rare. 

The hand picked selection is carefully cultivated to suits VEGANS. Lorena being vegan herself, is dedicated to providing the best selection of Vegan fashion and lifestyle products. Making it so much easier to buy all Vegan, Ethical and Sustainable at Velvety. In our oversaturated globalised world it's so important to consider what you buy, from who and how. 

See the whole range of organic and upcycled fashion garments that Velvety carries:


Speaking of being responsible and angelic..... 

Have you heard of Armedangels? These tough but kind angels follow the best practices. 


  Velvety presents a cultivated selection of Armed Angels fair and organic fashion collection.

Armedangels come all the way from Deutschland! These beauties design everyday favorites to be worn for longer. These angels have nothing to hide and live up to their expectation of quality and integrity. Their pieces are classic and beautiful quality. Velvety has hand picked the best pieces from Armed Angels all responsible vegan fashion. Vegan wares!

It's best practice to support and champion sustainablility and ethical products. In the ideal world we won't have to use these keywords anymore. Eco Fashion, Sustainability, Ethical, Cruelty free, Organic and Fair Trade. These values will become standard. But at the moment we have to state the obvious and have accredited approval so that others don't follow bad practices. 

Integrity and purpose are the most important things in fashion brands these days. Yes fast fashion is cheaper than ever and a moving beast that swallows up unsuspecting youths. But someone somewhere else is paying for the price of those clothes. I don't need to tell you this is common sense. I am preaching to the enlightened. 


So enough of that. Let us know your experience and get in touch!

Share and get spread the word.


Thank you for being considerate, conscious and responsible human beings!

This post has been written by Freyja Ronngard.

"I must confess I am not Vegan but I consider myself a responsible and considerate human being."  


Ethical Look | Ethical Fashion | Vegan & Eco Friendly Clothing




Ethical fashion for a new ethical world.

ethical fashion australia

We are here with a unique purpose....we want to see our societies supporting ethical fashion. We know it isn't going to happen suddenly, but it's something we believe can be done with your help. 

When we started Velvety, we knew there were some people already interested in ethical & cruelty free fashion, people who cared about the environment and the animals, people who also was interested in how those items were made and who made them.



The True Cost Movie helped us to realize that there was a necessity waiting to wake up, this documentary showed the real issues and consequences we support when we decide to buy fast fashion.
For the first time, we could see the reality that nobody talks about. Do you know that people on this planet consume 80 billion pieces of clothing a year? or that the fashion industry we have been supporting is the second largest polluting industry, second only to the oil industry?

However,  as a conscious consumers and also now representing a business that shares ethical values, we want to help you to choose well in order to waste less, giving you the right information and offering you the right ethical alternatives, because we think that beyond a garment there is always a story that deserves to be shared.



So, you can start right here, deciding to shop at places like Velvety and stop supporting big companies with only one  goal: to make more and more dollars at the cost of workers, animals and the ecosystems of this planet.

Another thing you can do is talk about it! So many people can't change because they don't have the right information to make it happen. 
Spread the news, be a voice for those who don't have one, like the poor people working in third world countries for big companies without rights and also for those animals  that only want to live but instead die for someones clothes. But if you really want to make a change, get  involved by buying ethically from ethical companies like us and this way, start a real social change.



Join us to start the ethical fashion revolution that this world needs! 

See our range on


My journey from fast fashion to ethical fashion. Barcelona - Melbourne.

Living in the country, after a whole life living in the city, makes you see life from a different perspective.