Velvety is a personal project conducted by Lorena Estelle which is the result of a general desire to offer sustainable fashion but also affordable and cruelty free clothing, bags, accessories, beauty and more. All started in Barcelona and now it continues in Melbourne...


velvety is a project which mixes different aspects with the intention of offering a platform focusing on creative, upcycled, fairtrade, organic and always cruelty free/vegan ethical products.

We want a better world. We need a better world. We dream of a responsible, ethical, fair, sustainable, but also artistic lifestyle. We move away from the fast fashion, chasing trends and discarding ideas. We focus on what doesn't perish, what is beautiful and always will be, which is held in the present but does not die in the future nor is trapped in the past.


We support a slower fashion movement, we join the revolution #whomademyclothes, and we also think that charity is very important, which is why every year we donate 5% of our profits to different causes. Please, find more info here: CHARITY


In short,Velvety exists To offer something that is rare- values, compassion and respect for animals, humans and the planet.


IMPORTANT: Our suppliers are all committed to ethical and/or fair trade working practices, we choose from a carefully curated selection of products. We also make our own eco soy candles here in Melbourne, Australia.

Ethical & Vegan fashion Australia